about jamie

I'm a Fort Worth-based marketing strategist and writer with a passion for transforming complex ideas into compelling narratives. My unconventional path, combining a B.S. in Advertising & Public Relations with a Master’s of Divinity, has shaped my distinctive approach to storytelling and brand development.

throughout my career, i’ve:

  • Doubled company revenue through strategic content optimization

  • Built audiences from the ground up, achieving up to 2,600% growth in social media following

  • Managed the creation of 200+ pieces of unique technical content annually

  • Driven web traffic to 10M+ pageviews through strategic content planning

  • Pioneered AI integration in university marketing while maintaining ethical guidelines

expertise

    • Brand identity creation and maintenance

    • Marketing strategy development

    • Content strategy and optimization

    • SEO implementation and assessment

    • Editorial direction and team management

    • Multi-channel content creation

    • Technical writing and editing

    • Sports journalism and coverage

    • Social media strategy

    • Traffic growth and audience engagement

    • Marketing analytics and KPI tracking

    • Cross-functional team leadership

Marketing isn't just about metrics—it's about creating connections. Whether I'm covering a TCU football game or developing a university-wide marketing campaign, my approach centers on authentic storytelling that drives meaningful engagement. I believe in data-driven decisions backed by creative innovation, always pushing the boundaries of what's possible while staying true to brand values.

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