MArketing Leader
Brand Strategist
Content Expert
Intro
At the intersection of strategic marketing and compelling storytelling, I bring 15 years of experience crafting narratives that resonate. As a digital marketing leader and sports journalist, I've mastered the art of building brand presence while delivering content that engages and converts.
Work
Currently serving as Marketing Writer & Editor at Texas Christian University and Staff Writer at 247 Sports, I blend analytical precision with creative storytelling to drive measurable results. My journey spans diverse industries—from sports journalism to technology, health care to higher education—giving me a unique perspective on what makes audiences tick.
My CV
I’m a strategic marketer and storyteller with 15 years of experience crafting narratives across sports, technology, health care and education.
Currently shaping marketing strategies at Texas Christian University while covering TCU Athletics for 247 Sports, I bridge the worlds of brand development and sports journalism with a unique perspective.
My track record includes transforming digital audiences—achieving up to 2,600% growth in social following—and leading content strategies that drive millions of pageviews.
From managing technical content teams to pioneering ethical AI guidelines in university communications, I bring both analytical precision and creative innovation to every project.